Taking Vietnam
to the world
Vina Capital
Industry
Real estate
Services
Brand Strategy, Brand Identity, Marketing Collateral
Taking Vietnam
introduction
Established in 2013, VinaCapital is an ambassador for promoting trade and investment in Vietnam with partners worldwide. VinaCapital manages two funds that are listed on the London Stock Exchange, with a diverse asset portfolio worth 1.8 billion USD. The company was named as “Best Fund House –Vietnam” for 2018, 2019, and 2020 by Asia Asset Management magazine.
overview
As the ambassador for promoting trade and investment in Vietnam globally, VinaCapital needs to engage in a dialogue with its partners regarding its capability to manage international capital resources for the Vietnamese market. Therefore, it is essential to have an internationally standardized brand identity system, along with integrated messaging systems and communication activities, in order to enhance VinaCapital's recognition among global partners.
approach
Understanding the business strategy and insights of international financial investors, Brand2's creative strategy direction focuses on consistent representation of the values of Safety, Sustainability, and Transparency throughout the entire brand identity system to build trust with investors.
outcome
A world-class brand identity system was developed by Brand2 with a key emphasis on the shield image, symbolizing the safety protection and risk management capabilities of VinaCapital.
Investment with responsibility is what VinaCapital always strives to achieve, and it serves as the core content direction for developing effective communication messages and publications. In addition, the brand identity system is consistently applied to VinaCapital's reports, presentation materials, and annual reports of funds, helping to effectively convey the brand message to investors and all relevant parties.
