Transformation
to be greater
TTC Land
Industry
Real estate
Services
Brand Strategy, Brand Identity, Communication Strategy, Corporate TVC, Brand Launching Event
Transformation
introduction
After nearly 15 years of formation and development, Saigon Thuong Tin Real Estate Joint Stock Company - Sacomreal has become a reputable brand in the market, being one of the leading project developers in the real estate market thanks to its systematic development strategy, constantly expanding its project portfolio, diversifying its market segments, improving product quality and prioritizing customer benefits
overview
After going through some historic events, in 2017, Sacomreal needed to undertake a comprehensive strategic change. Brand2 Asia was chosen from 5 agencies to solve this strategic repositioning challenge.
approach
A comprehensive study of all relevant stakeholders including customers, investors, shareholders, business partners, and internal stakeholders has been conducted to gain insights and perspectives. The brand transformation solution, based on the thorough data collection and analysis results from Brand2, has been approved, with the communication message "transformation to be greater."
Preserving the brand's accumulated values over the 15-year history, while implementing strategic changes, poses a significant challenge that requires resolution. An appropriate brand platform for the new context and an integrated communication strategy have been finalized and put into action.
outcome
During the event announcing the launch of the new brand strategy, which was directed and executed by Brand2, TTC Land received admiration from the majority of its partners, thereby boosting the trust and pride of all TTC Land employees.
Furthermore, within just 6 months (ahead of the anticipated 1-year timeline), TTC Land has garnered positive recognition in the Vietnamese real estate market, as perceived by all stakeholders involved.
Thời khắc
chuyển mình
Trong sự kiện công bố chiến lược và ra mắt thương hiệu mới – do Brand2 đạo diễn và thực hiện – TTC Land đã nhận được sự ngưỡng mộ của hầu hết các đối tác, làm dâng cao sự tin tưởng và niềm tự hào của toàn thể nhân viên TTC Land.
