Keep leading
through innovation
Phố Xinh
Industry
Construction & interior
Services
Brand Identity, Identity Application
Keep leading
introduction
Pho Xinh Furniture – A leading prestigious furniture brand in Vietnam, specializing in providing home and office furniture and household products. With a showroom system of over 200,000 m2 and nearly 800 experienced employees, spread across major cities in Vietnam: Ho Chi Minh – Hanoi – Da Nang – Nha Trang and online showroom serving 24/7.
overview
Pho Xinh - the first and largest interior and exterior superstore chain in Vietnam, is the pioneering one-stop-shop model of Hoang Nam Group that offers a diverse range of products, styles, designs, and price, along with consultation services, to provide customers's optimal convenience.
In 2022, Hoang Nam Group entered a new journey of development with a vision to become the leading multi-industry lifestyle creation corporation in Vietnam, which has set new development demands for the Pho Xinh brand. The expansion and development on a larger scale with more diverse products and superior customer experience have required a modern and flexible identity system that still fully inherits the essence that has created the leading position over the past 20 years.
approach
After thoroughly examining and researching each aspect of the current brand, including its characteristics, values, future plans, unique selling points, and the distinctive customers relationship, we have determined that Pho Xinh requires a fresh and innovative identity system that preserves its current brand esence while advancing towards a more hi-end market in the future.
Outcome
We've created a new typography logo that features a more contemporary design and enhances the visual experience across all platforms. The two primary colors that are deeply ingrained in customers' minds have been optimized and balanced to better suit the digital environment while also conveying a sense of sophistication and modernity. Additionally, we've developed a versatile graphic element that rooted in the brand name, resulting in a more modern and up-to-date brand experience.
