Creating taste, enriching value
Capella Holdings
Industry
Hospitality
Services
Brand strategy, Brand identity, Corporate Video, Brand Launching Event,
Web Development
introduction
Capella Holdings, previously operating under the name Ben Thanh Land, has redirected its business strategy towards the development of large-scale food and entertainment systems across the nation.
overview
Capella Holdings was founded with the main objective of developing F&B Hospitality and it now owns a number of popular brands such as Chill Sky Bar, Air 360 Sky Bar, Riverside Palace Conference & Wedding Center, Claris Palace, Capella Park View, Capella Gallery Hall, as well as the San Fo Lou (Chinese), Sorae (Japanese), and Di Mai (Vietnamese) restaurant systems. Therefor, it is essential for Capella Holdings to adopt a new brand strategy that aligns with its diversified business development approach while also upholding the proven values that help establish a robust reputation in the market.
approach
Having a deep understanding of the fact that food and beverage today is not just about flavor, but also about trendiness and styles. Capella Holdings needs a compass that can help decide products, market segments, and customer trends that are most suitable for the corporation's business goals. A brand strategy can align the direction, connect resources, and an identity system that can inspire implementation is the key success factor for sustaianble development.
outcome
The new brand identity system not only inherits all existing brand equity, but also establishes a distinct and powerful position in the minds of all stakeholders, helping Capella Holdings establish a solid position to embark on a journey to conquer new goals in the future.
