Researching content that is relevant to a brand or business's target audience, environment, and activities. This service helps businesses identify content gaps, understand their audience's preferences and needs, and develop effective content strategies that engage and resonate with their target audience.
Advising on the direction of content research and identifying key focus areas that need to be addressed.
Overseeing and evaluating the quality of content research and providing expert recommendations and conclusions.
Assessing and evaluating the quality of existing content assets.
Advising on the methodology, process, and scope of content auditing and evaluation.
Gathering, analyzing, and categorizing all content produced and used by a brand in their media channels.
Evaluating, reviewing, and checking the quality of content produced and ensuring it meets brand objectives and resonates with the target audience.
Developing a core strategy for creative content operations.
Advising on the direction of content development to align with a brand's communication or brand strategy.
Providing theme ideas for communication campaigns or core ideas for brand development.
Establishing a foundation and providing a set of standard guidelines and specifications for creative content development.
Providing detailed content solutions and implementation plans.
Providing guidance on content production solutions to align with a business or brand's content strategy.
Providing a comprehensive list of essential elements for content development and production.
Providing a content inventory, direction, insight information, exploitation aspects, publishing/completion dates table, etc.
Producing content that is tailored to fit business objectives and needs such as brand promotion, digital media content, relationship building content, as well as sales and marketing content.
Overseeing and evaluating content deployment activities to ensure adherence to content strategy, theme message, framework, and specifications.
Direct content editing and proofreading, including guidance on detailed content execution and activities to refine writing style, language, and grammar to meet accuracy and information requirements.